IT’S NOT OK is a Child Exploitation awareness raising campaign being run by Cumbria Safeguarding Children’s Partnership in partnership with the NSPCC. The campaign will
raise awareness of this crime and how to spot the signs
help children identify when it is happening then and know how to get help
provide information to support parents and carers
support professionals to spot the signs and report it
Tackling Child Exploitation is everyone’s responsibility. We need young people, parents and professionals across Cumbria to read and share the information on this website.
These 3 short animations have been created by a group of young people in Cumbria – they use the stories of fictional characters to highlight the issues of unhealthy relationships, exploitation and online safety as part of the Cumbria Safeguarding Children Partnership and NSPCC’s year-long campaign It’s Not OK.
Child Exploitation is a form of child abuse. It occurs where an individual or a group takes advantage of an imbalance of power to coerce, manipulate or deceive a child or young person under the age of 18 into sexual/criminal activity (a) in exchange for something the victim needs or wants, and/or (b) for the financial advantage or increased status of the perpetrator or facilitator. The victim may have been sexually/criminally exploited even if the activity appears consensual. Child exploitation does not always involve physical contact; it can also occur through the use of technology.
If you have any concerns about your child please talk to us – we are here to support you